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Luke Coutinho Holistic Healing Systems adopts the shop-in-shop model to revolutionize its retail presence

A wellness-focused collaboration to reach and engage the buyers

Intends to create awareness about holistic health and wellness

Luke Coutinho Holistic Healing Systems, a company that focuses on integrative and preventive medicine, disease, and coaching has recently joined forces with conscious lifestyle store Saukhyam by adopting the shop-in-shop concept into their business model. With its retail presence in Goa, Saukhyam has established a holistic and wellness product line that connects farmers and vendors across the country. The collaboration aims to showcase a part of Luke’s Wellness Market within the store. With Saukhyam’s vision of creating a sustainable food chain being in line with Luke Wellness Market’s approach, the tie-up aims to strengthen the brand’s coveted retail presence in the micro-markets of Goa as well as across the country.

This launch comes close on the heels of success achieved by Luke’s Wellness Market that is committed to sourcing products and connects farmers and vendors across the country doing ethical work in the food and lifestyle space. This is the first time ever that the brand is working with a lifestyle and wellness retailer in this capacity to have a concurrent retail presence in multiple markets. The brand has put up a Luke’s Wellness Market section within the store that will be revised on a monthly basis. The section displays a variety of hand selected and handpicked products by the holistic mastermind himself. The brand has also infused products ranging from lifestyle categories like food, nutrition, utensils, skin care, cosmetics, books, clothing and fitness accessories, to lend a more holistic appeal.

The shop-in-shop model will enable buyers to touch and feel the product before buying. This initiative is aimed at translating Luke’s Wellness Market’s holistic approach into a tangible experience. With this strategic move, the brand aims to strengthen its multi-country presence through such models and is looking at scaling the business across various food, wellness and lifestyle stores in the country.

About Luke’s Wellness Market:

Luke’s wellness market is an extension of Luke’s holistic health store that was launched with the objective of supporting the fair-trade farmers, sustainable and holistic living, and improving the food chain. Live markets are organized across cities wherein farmers and vendors bring in fresh, chemical-free produce and other lifestyle goods grown the ethical way. People across all age groups come together, shop, eat, indulge in fun activities, interact, build communities and make it a family event. It is a step towards resetting the existing food chain in our country and worldwide by making it an honest and ethical one. Luke’s wellness market enables consumers to interact and meet the farmers to understand where their food actually comes from.


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From her early days in the college paper to crafting her lines through a decade in journalism, Nicole loves a good chase. It’s the story at the heart of the subject that draws her curious mind. Her versatile style, with a flair for the right words pulls the reader into an immersive story.